On-Demand Internet Broadcast
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Thursday, December 04, 2008 -
Estimated Length: 1 hour
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A best practice becomes a key survival strategy for manufacturing firms struggling to thrive during today's economic downturn. Top-performing firms have been increasingly driving growth through innovative business models -- focusing especially on flexible structures that work with both internal functions and with partners. But today's volatile economic times are magnifying the importance of this trend, helping manufacturers cut costs, spread risks, and attack new opportunities.
Manufacturers must address customers who want global contracts and services, opportunities and competition that comes from everywhere, and partners who work differently in different geographies. To capitalize on these opportunities, manufacturers are learning to compete as part of what Forrester Research calls digital business networks (DBNs). DBNs are networks of functions from multiple firms competing against other networks. As in any supply chain, DBN players offer and source core functional competencies like engineering, manufacturing, and distribution to and from the network's firms.
In this archived event, you learn how DBNs go beyond traditional transactional models. You hear how companies can gain agility, manage policies and risk, and share control by interfacing with their network partners through operational interfaces that enable network-wide planning and execution.
You hear Bobby Cameron, Vice President And Principal Analyst at Forrester Research. Cameron examines the role of digital business networks in the manufacturing sector and provide insight into how firms can improve their performance. Richard Douglass, manufacturing industry expert at Sterling Commerce, presents examples of leading manufacturers that have leveraged their technology investments to make agility and adaptability a key competitive differentiator.
Speakers Adrienne Selko
eMedia Editor
IndustryWeek
Adrienne Selko manages the editorial content of IndustryWeek's award-winning Web site. Before joining the staff in 2004, Selko was managing editor of corporate publications at a large regional financial institution. She was also an editor for the U.S. based publication of a medical manufacturing company. Prior to that she ran a public relations and marketing company that published a best-selling healthcare book. Selko received a bachelor's of business administration from the University of Michigan.
 Bobby Cameron
Vice President, Principal Analyst
Forrester Research
Cameron serves CIO professionals. He is a leading expert on best practices for IT. His specialty is transformative technology use that drives business success in the emerging world of Business Technology — like IT value creation, technology-based business innovation, and Digital Business Networks. He continues his close work with members of The CIO Group in the Forrester Leadership Boards — which he conceived and piloted in 2002. In this role, he writes CIO-targeted research, answers individual members' business and technology inquiries, and facilitates CIO Group member exchange meetings where CIOs discuss member-selected topics.
Prior to taking on this role, Cameron's research at Forrester focused on technology leadership — the impact of technology and services on organizations, budgets, and roles. Before joining Forrester, he spent five years as director of product management at Dun and Bradstreet Software (DBS), with responsibility for that company's client/server directions, decision support products, and tools and technologies.
Cameron holds an bachelor's in economics from Harvard University and an master's in economics from the University of Tennessee, Knoxville.
 Richard Douglass
Director of Industry Marketing, Manufacturing
Sterling Commerce
Douglass is the Director of Industry Marketing for Manufacturing at Sterling Commerce. He has over twenty-five years of experience in supply chain management consulting, including sales & operations planning, production and inventory management, procurement, and order fulfillment. His responsibilities include providing thought leadership and lead generation for Sterling’s offerings to the discrete manufacturing sectors and working with the sales organization on key manufacturing accounts.
Prior to joining Sterling Commerce, Douglass had a similar industry role within webMethods, an SOA / BPM software provider. Prior to his work at webMethods, he was an associate partner at Accenture, a global consulting firm. He has worked with a wide variety of companies in diverse industries that include chemicals, consumer products, high tech, food, and automotive. He has extensive experience in supply chain management, manufacturing, business process design, executive training, workshop facilitation and performance management. He has worked with clients all over the U.S, as well as with clients in Europe, the Mid East and Asia.
Douglass received a bachelor's in computer science from Michigan State University and an MBA from the Kellogg Graduate School of Management at Northwestern University. He is Green Belt certified in Six Sigma.
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