Conference Information
Current economic conditions have forced companies in the consumer products industry to change the way they are doing business. Diminished sales pipelines, sluggish channel activity, and decreased revenues have altered the emphasis that is placed on the existing customer base. More than ever before, companies are looking to their loyal customers as a source of revenue, and for survival. But are customers readily responding to the call, and can customer performance be accurately measured and tracked?
This on-demand event features an interview with David Hatch, vice president and principal analyst at Aberdeen Group. His in-depth research findings reveal how consumer products companies are surviving the economic downturn by tapping into their customer base. View to learn:
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How the immediacy of the economy has elevated the importance of customer response
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How top performing consumer products companies are identifying and prioritizing specific customer performance metrics as critical KPIs
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Why business intelligence (BI) solutions need to be considered as both internal and external-facing applications
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The importance of BI's role in translating data to intelligence, and intelligence into action
The event includes both an in-depth interview and analysis based on Hatch's research findings, plus Q&A session.
Speakers
Steve Minter
Chief Editor
IndustryWeek
Steve Minter is the Chief Editor of IndustryWeek. He supervises IW's award-winning editorial staff in the production of its monthly magazine, Website, e-newsletters and other e-media. He is also the group content director for Penton Media's Manufacturing & Supply Chain Group.
Before joining the staff in 2009, Minter was publisher and editorial director of EHS Today, Penton Media's publication covering the safety, health and environmental market. He has a bachelor's degree in English from Oberlin College.
David Hatch
Vice President and Principal Analyst
Aberdeen Group
David Hatch manages technology research at Aberdeen Group. He focuses on the role of technology, and the practices, processes and disciplines that companies must obtain to improve financial, customer, and organizational performance. His research investigates end-user organizations' abilities to collect, assemble, secure, manage, communicate and deliver actionable information to the enterprise. Hatch has 21 years of expertise as a user, marketer and analyst of information management technologies and applications within several vertical market environments including healthcare, manufacturing, publishing/media, retail/CPG, and wholesale/distribution.
Hatch holds a bachelor's in communications from the University of Massachusetts, and has completed seminar work in project management excellence at Boston University, and marketing innovative technologies at Harvard University.