Companies marketing product nationally through retail outlets can exercise national brand management while helping those outlets customize Web sites with local content with SiteMaker Web-creation tool from Palo Alto, Calif.-based Vicinity Corp. The package comes with 20 templates, sample graphics, links, and content. Examples are provided on how the site can be customized with local information such as in-store promotions, coupons, calendars, product catalogues, driving directions, maps, hyperlinks, and discussion groups. An optional e-commerce module enables local Web sites to transact with customers online. The software promises a fully functional high-quality Web site in one hour.