Program Measures Value Of Marketing Campaigns

Forecast and measure the value of current and upcoming marketing campaigns, including Internet initiatives, with ROIit! 98, software from MarketWare Technologies Inc. By collecting financial information, response data, gross profit percentages, sales data, and other pertinent program data, the application allows marketers to model "what-if" scenarios on the profitability and return on investment of programs including direct mail, advertising, trade shows, point of purchase, incentive programs, and Internet-commerce offerings. Data is easily exported into spreadsheet format, and three formats for output are available including Detail, a three-page diagnostic report; "what-if", showing changing results with changing variables; and executive summary, a condensed report for management.