'Project Frisbee' -- Giant Pickles To Fly In '99

Jan. 13, 2005
After four years of top-secret development under code name "Project Frisbee," Vlasic Foods International plans to grow its 32% market share in the $850 million retail pickle category with a huge new product. Huge -- as in a pickle slice large enough to ...

After four years of top-secret development under code name "Project Frisbee," Vlasic Foods International plans to grow its 32% market share in the $850 million retail pickle category with a huge new product. Huge -- as in a pickle slice large enough to cover an entire hamburger. The new three-and-a-half-inch diameter Vlasic Hamburger Stackers, forecasted to generate at least $20 million in annual sales, use 16-inch-long cucumbers cultivated for size, taste, and crunch. Vlasic started developing them after the whopping success of its Sandwich Stackers sandwich-sized pickles. "Hamburger Stackers" are part of Vlasic's drive to increase pickle consumption with sandwiches eaten at home. Only 3% of the 35 billion sandwiches that are eaten at home are served with a pickle, the largest segment being hamburgers. Yet overall, two of every three pickles are eaten with a sandwich. The new pickles will hit supermarkets nationally starting in March. They'll come in 24-ounce wide-mouth jars, with suggested retail of $2.99.

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!