Retail Data Stream Is Goal Of SAP, ACNielsen Pact

Jan. 13, 2005
Someone had to do it, sooner or later. The "someone" was none other than SAP AG, and ACNielsen U.S. The "it" is connecting point-of-sale information at the checkout counter with the supply chain, so that consumer-goods companies can more accurately ...

Someone had to do it, sooner or later. The "someone" was none other than SAP AG, and ACNielsen U.S. The "it" is connecting point-of-sale information at the checkout counter with the supply chain, so that consumer-goods companies can more accurately forecast, analyze, and respond to consumer demand. Specifically, SAP, the enterprise applications software giant based in Walldorf, Germany, will combine its Business Information Warehouse with ACNielsen's retail information services, including its Scantrack data system, which captures point-of-sale information from retail channels. Ultimately, such a tight linkage of information flows could enable retailers to move closer to a "pull" system of manufacturing, with smaller inventories. Colgate-Palmolive Co. is the first customer to try the combined SAP-Nielsen retail information system, which will be generally available sometime next quarter, according to SAP. "Our ability to address and exploit ... business opportunities requires an integrated enterprise data warehousing strategy that combines the internal data from our SAP R/3 system with external market information from ACNielsen," says Marybeth O'Donnell, director of demand and commercial business systems at Colgate-Palmolive in New York.

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!