Suite Targets Pharmaceuticals, Biotech Prelaunch Activities

Jan. 13, 2005
Compiled By Jill Jusko PeerView Inc. has introduced a Web-based suite of decision-making tools it says will aid pharmaceutical and biotechnology companies in prelaunch activities, particularly those related to presentations and publication in ...
Compiled ByJill Jusko PeerView Inc. has introduced a Web-based suite of decision-making tools it says will aid pharmaceutical and biotechnology companies in prelaunch activities, particularly those related to presentations and publication in peer-reviewed literature. The software provider suggests that prelaunch market-conditioning activities related to new drug launches can accelerate post-launch adoption. The PubSTRAT Web suite provides a collaborative environment to create and manage a message-driven strategic publication program. Crafted in Microsoft Corp.'s .NET environment and supported by Microsoft's SQL Server 2000, the first products include the central PubSTRAT program management module and two proprietary profile databases that support publication and presentation targeting decisions. In early 2003, the Yardley, Pa.-based software firm plans to introduce eCLiPs, a competitive intelligence module. The products allow knowledge sharing across the enterprise and with external partners. "There is ample research to confirm that establishing a credible and well-documented profile in the peer-reviewed literature remains one of the most powerful prelaunch awareness and market-conditioning tools available," notes Tim Bacon, PeerView president and CEO. "In addition, publications that support this profile confer significant credibility on subsequent evidence-based educational initiatives and marketing programs."

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!