The forces that have driven companies to embrace green, lean and global supply chain strategies will not vanish because of the current economic situation. These forces may in fact continue to gain momentum and companies that continue to embrace green initiatives during this global crisis may find themselves poised on the leading edge of competitiveness when the global economy recovers.

Diane Mollenkopf is an associate professor of logistics at the University of Tennessee. Wendy L. Tate is an assistant professor of logistics and David Ecklund is a  lecturer and director of UT's Global Supply Chain Executive MBA.

For over 30 years, University of Tennessee (UT) has played a major role in the areas of supply chain/logistics; supply chain certification; lean; process improvement; executive education; and leadership development -- conducting innovative research, publishing leading-edge findings, writing industry-standard textbooks, and creating benchmarks. For more information, please visit http://SupplyChain.utk.edu

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