What is in this article?:
Define the Type of Innovation
1. What type of innovation does your organization need?
The key to implementing innovation is first defining the type that your organization needs.
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| Robert Brands: By focusing effort in the right places, companies can avoid oversight and increase their chances of innovation success. |
The hardest kind of innovation to manage is breakthrough -- which creates an entirely new way to deliver value. Few and far between, these game changers hold the greatest potential for business success.
Most innovations are incremental, which can mean a tweak on an existing product, process or service. Examining how your innovation effort fits into the current organization's needs is critical at this go/no-go checkpoint.
(There is nothing wrong with focusing and starting with incremental innovation or line extensions to get some early wins, get the organization engaged and excited and create a structured, repeatable process.)
