President Barack Obama warned carmakers their brands are at risk if they drag their feet on safety recalls, in his first public remarks on Toyota's deepening defect crisis. Obama noted that Toyota was now under federal investigation over its recalls but predicted the company would recover from its present troubles.
"Every automaker has an obligation when public safety is a concern to come forward quickly and decisively when problems are identified," Obama said in an interview with Bloomberg
BusinessWeek magazine. "We don't yet know whether that happened with Toyota. That's going to be investigated," he said.
"My hope is that, moving forward, all automakers recognisz that their brands are at stake when it comes to safety issues."
Obama said Toyota was likely to recover from its woes, which have left the company staring at recall-related costs of at least two billion dollars and triggered a plunge in its share price.
"Obviously, Toyota has been an extraordinary automaker for a very long time, and I suspect that they will continue to be, despite this recent glitch," he said.
Strident remarks by Obama's transport chief on the Toyota crisis have raised eyebrows in Japan, particularly given the U.S. government's major stake in rivals General Motors and Chrysler. Transportation Secretary Ray LaHood vowed to hold the Japanese firm's "feet to the fire."
LaHood panicked markets last week when he said that owners of millions of Toyota vehicles affected by accelerator defects should "stop driving" them, but later toned down his remark.
U.S. officials and lawmakers are planning to haul in Toyota officials, including embattled boss Akio Toyoda, to explain the massive recall and answer accusations they were slow to respond to the accelerator and brake problems.
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