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Online Marketplace Evolution

In their infancy, many online marketplaces kept their focus too narrow. Those that saw the big picture survived.

By Traci Purdum

Jan. 1, 2007

Imagine that your job as a procurement manager involved sourcing your company's needed resources from 500 different marketplaces. If you needed steel, you would go to a steel marketplace. If you needed gypsum, you would go to the gypsum marketplace, and so on.

Seems absurd, but that's what some early settlers in the online marketplace frontier once offered -- a niche so narrow that it drove them out of business. After all, normal people don't go to an egg store for eggs, a flour store for flour and a cheese store for cheese. They go to a supermarket that offers myriad choices and even has the added convenience of banking, dry cleaning, florist and photo services.

For those online marketplaces that understood the big picture, the reward has been longevity and prosperity.

Forecast: What's In Demand?

The Freedonia Group Inc., a Cleveland-based industry research firm, offers demand projections on numerous direct and indirect materials. Reports are available for purchase via the company's Web site: www.freedoniagroup.com.

Injection molded plastics:
U.S. demand is projected to grow 2.8% annually to 16 billion pounds in 2010.

Packaging machinery:
Global demand is expected to expand 4.9% per year through 2010 to more than $33 billion.

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