Andrew R. Thomas

Andrew R.
Bestselling business author & associate professor of marketing and international business,
University of Akron

Andrew R. Thomas, Ph.D., is Associate Professor of Marketing and International Business at the University of Akron and a bestselling business author, whose 19 books include, most recently, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

You'll find more articles written by Andrew at

It’s Getting Harder to Find Someone Who Can Pass a Drug Test 17
The lower unemployment rate brings into focus a growing national problem.
When Your Biggest Customers Want More, Maybe Say ‘No’ 7
Can a big customer become too much of a good thing? Yes, if you break "The 10% Rule."
How Trump Pays for the Wall 8
Neither Congress nor the Mexican government is eager to pay for a U.S.-Mexico wall. Mexico's drug cartels to the rescue?
Trump and His Use of American Power
President Donald J. Trump clearly sees that the U.S. is in a far greater position of strength than most of the American people do, but his view of America's role in the world could shake up the order in effect since 1944.
Terrorism, Business and Managing Friction
Even a passing glance at how most companies are dealing with the new post-9/11 friction exposes a scattershot of countermeasures. It's time to prioritize your company's vulnerabilities and determine how they impact the overall vitality of the organization.
The End of the World as We Know It 2
America took on the responsibility after World War II of ensuring peaceful world trade, but now the country is increasingly unsure that this promise is worth the cost.
Trump is Right on Trade, But He Doesn’t Know Why 14
While offshoring by US manufacturers is often attributed to corporate greed, much of it really is caused by a potent combination of business consolidation and failure to enforce antitrust laws.
When Nobody is in Charge 1
As many in the private sector have learned the hard way, layers of approvals from multiple levels of government tend to complicate even the most simple of matters to a maddening degree.
5 Lessons from Walmart's Decline 12
The five pillars of the Walmart Model are crumbling.
How to Lose $50 Billion
When we dig into the effectiveness of channel incentives, we find a huge hole exists when it comes to billions of dollars that are simply unaccounted for.
How Robots Can Save and Create Manufacturing Jobs 3
In a globalized economy, using robots might be one of the best ways for U.S. manufacturing jobs to live, thrive and survive.
Fracking: It’s Really About the Chemicals 1

Most of the public’s attention around the energy revolution driven by “fracking” has focused on the lower cost of oil for consumers. This is no small matter: I filled up for $1.96 a gallon last night.

However, an even more significant development driven by fracking has been occurring outside the view of most folks. It involves natural gas- and petrochemicals.

Channel Data Management and Supply Chain Success
With dominant customers becoming the norm in many cases, manufacturers struggle to regain control over their innovations and their profits.
Suez and Panama: A Healthy Competition

Over the past eight weeks, I’ve had the opportunity to visit Panama and Egypt to get a first-hand sense of the dramatic expansions occurring around each of their canals.

Tracking Your Competitors and Their Government Benefits

The day-to-day stress of the business world can make it easy to lose sight of the fact that commerce does not occur in a bubble; that free and open markets are not really that free and open; and, in the end, government sets nearly all of the ground rules.

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