The Global Manufacturer

Dancing with the Star (Mop)

If you've ever been to a tradeshow, you know that they can lead to some, er, unusual behaviors. Not to mention creative attempts to bring attention to new products.
Rubbermaid showcased its HYGEN Clean Water System at the 2011 ISSA show in Las Vegas with a custom dance and song called "The HYGEN Dance," to the tune of the Men Without Hats' 80s song "Safety Dance." The dance was choreographed and danced by four students from Shenandoah University Conservatory in Winchester, Va.
Rubbermaid said the performance "presented a creative twist to our new modern mopping system, which features the world’s first filtering system that cleans the water, so you can clean the floor."
What do you think? Did Rubbermaid clean up with this effort?

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TAGS: The Economy
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