MFG 2.0

Innovation Of The Day: Warning Labels For Bad Journalism

A very perceptive artist named Tom Scott recently noted that "the media carefully warn about and label any content that involves sex, violence or strong language but there's no similar labelling system for, say, sloppy journalism and other questionable content."

He then proceeded to create and publish a series of these warning labels, and has been sticking them on London-based tabloids in a small but hilarious act of "culture jamming."

I will freely admit to several of these journalistic sins -- others, I reserve the right to deny. For instance, the warning label that reads: "Medical claims in this article have not been confirmed by peer-reviewed research." I can so confidently deny it only because I haven't really ever written about medicine!)

Others include:

Warning: Statistics, survey results and/or equations in this article were sponsored by a PR company.

Warning: This article contains uinsourced, unverified information from Wikipedia.

(As a long-time Wikipedia editor myself, I admit to having used it heavily -- however, I also will check the links at the bottom of the page, and will flag any link that's biased or broken.)

And my favorite:

http://www.tomscott.com/warnings/warning-8.jpg

Hmmm... where have I heard that one before?

TAGS: Innovation
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