MFG 2.0

Shell Oil Gets Brand-Jacked


The headline reads: "Shell Oil Currently Under Assault By Social Media Pranksterism, Gone Viral". It describes the following:

An "Arctic Ready" site of "Shell" is currently making the rounds on the Internet. It looks like it's by Shell, it's written in corporate rhetoric, and it has all of the features of a corporate attempt at social media (like a make your own postcard' section, and a game for kids).

Sample sarcasm:

"For hundreds of years, explorers have battled the Arctic.
Today, we're finally winning."

Or, the postcard of the arctic fox (below) that is captioned, "You can't run your SUV on 'cute'. Let's go."

Such a heady combination of activism and snark always has, and always will, play well on the internet.

See also:
BP Gets Brand-Jacked

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This would be valid if only colleagues could interact. I have seen many workplaces in large organizations where only management can interact. All infomation must flow through managers. To make it worse the work layout does not support interactions. ... If you want the benefits of co-location you have to have the right management structure and the right physical structure!!!

on Feb. 26, 2013
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