Andrew R. Thomas

Associate Professor of Marketing and International Business, University of Akron

Andrew R. Thomas, Ph.D., is Associate Professor of Marketing and International Business at the University of Akron and a bestselling business author, whose 15 books include, most recently, Soft Landing: Airline Industry Strategy, Service and Safety and The Final Journey of the Saturn V.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

Posts by Andrew R. Thomas

The Relentless Pursuit of Big Volume

The Relentless Pursuit of Big Volume

How many times have you heard- or said- something like, “Volume covers all sins”? Or, similarly, “If we could just produce and....More
Andrew R. Thomas

Big Data and the Value of Doubt

The rise of “Big Data” is being praised in business schools and pushed by consultants as the tectonic force of the future....More

A New Era for the Airline Industry?

The culmination of the US Airways / American Airlines deal marks an inflection point in the evolution of the airline industry....More

A Pencil and the Wonder of Business

The daily struggle of keeping things moving forward makes it difficult to take a step back and appreciate the wonder of business....More

Twinkies, Fracking, and Globalization

The complexity of our world regularly reveals itself in both big and small ways. One of the more recent examples of how seemingly disparate elements....More

Pocket Knives on Planes: Good Idea or Not?

It may seem, at least on the surface, a good idea. However, the law of unintended consequences is at play here....More

Innovation's Missing Ingredient

Count how many times you hear the word “innovation” bantered about over the next couple of days. Trust me; it’s a lot....More

Jewel Heists and Corrupt Insiders

The latest headline grabbing jewel heist -- this time in Belgium for at least $50 million in diamonds -- reveals once again that corrupt insiders....More

OMG 6,000 Flights Cancelled!

In his compelling book The Shallows: What the Internet Is Doing to Our Brains, Nicholas Carr makes the case that the avalanche of information....More
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This would be valid if only colleagues could interact. I have seen many workplaces in large organizations where only management can interact. All infomation must flow through managers. To make it worse the work layout does not support interactions. ... If you want the benefits of co-location you have to have the right management structure and the right physical structure!!!

on Feb. 26, 2013
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