Andrew R. Thomas

Associate Professor of Marketing and International Business, University of Akron

Andrew's blog "The ART of Business," has moved. You'll find his latest ideas and commentary on IndustryWeek's IdeaXchange. 

You'll find more articles written by Paul at

Andrew R. Thomas, Ph.D., is Associate Professor of Marketing and International Business at the University of Akron and a bestselling business author, whose 15 books include, most recently, Soft Landing: Airline Industry Strategy, Service and Safety and The Final Journey of the Saturn V.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.


Posts by Andrew R. Thomas

Andrew R. Thomas' Blog has Moved!

Read Andrew R. Thomas' latest commentary on IndustryWeek's Ideaxchange....More

The Death of PowerPoint? Let's Sure Hope So

You might be able to divide human progress between the pre and post PowerPoint era. Before the creation of this most hideous of “advancements,....More

Where the Smartest People Work

One of my students, a soon-to-be MBA graduate, asked me a great question recently: "Where do the smartest people work in America today?"....More

Timeless Lessons from the Manhattan Project

Leaders and managers can learn a lot from the success of the Manhattan Project....More

The Biggest Surprise About $2 a Gallon Gas

Reading is a large part of what I do for a living. Each day I have the opportunity to spend 2-3 hours going through books, trade journals, magazines....More

A Local Alternative to the Amazon Trap

I have written extensively here about how the manipulated control of a manufacturer’s products by Mega-Customers has become one of the most....More

Let's Stop Scaring Ourselves to Death

We are not biologically wired to deal with the 24/7/365 news media. It is scaring us to death....More

War Drums Get Louder in Eastern Europe

While much of the world’s attention is once again on the Middle East, we should not lose focus on Eastern Europe. In recent weeks, the rhetoric....More

Apple Now in Walmart's Distribution Trap

Over the years, I have written in this space how a Megacustomer (one that equals more than 10% of a firm’s total revenue) will ultimately....More

Why No One Will Ever Understand the Supply Chain

The daily struggle of keeping things moving forward makes it difficult to take a step back and appreciate the wonder of business and the supply chain....More