Andrew R. Thomas

Associate Professor of Marketing and International Business, University of Akron

Andrew R. Thomas, Ph.D., is Associate Professor of Marketing and International Business at the University of Akron and a bestselling business author, whose 15 books include, most recently, Soft Landing: Airline Industry Strategy, Service and Safety and The Final Journey of the Saturn V.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

Posts by Andrew R. Thomas

The Biggest Surprise About $2 a Gallon Gas

Reading is a large part of what I do for a living. Each day I have the opportunity to spend 2-3 hours going through books, trade journals, magazines....More

A Local Alternative to the Amazon Trap

I have written extensively here about how the manipulated control of a manufacturer’s products by Mega-Customers has become one of the most....More

Let's Stop Scaring Ourselves to Death

We are not biologically wired to deal with the 24/7/365 news media. It is scaring us to death....More

War Drums Get Louder in Eastern Europe

While much of the world’s attention is once again on the Middle East, we should not lose focus on Eastern Europe. In recent weeks, the rhetoric....More

Apple Now in Walmart's Distribution Trap

Over the years, I have written in this space how a Megacustomer (one that equals more than 10% of a firm’s total revenue) will ultimately....More

Why No One Will Ever Understand the Supply Chain

The daily struggle of keeping things moving forward makes it difficult to take a step back and appreciate the wonder of business and the supply chain....More
Store front sign at Walmart

The Cracks at Wal-Mart Get Even Deeper

I’ve been writing for 15 years that the Wal-Mart model is unsustainable; and, will ultimately cannibalize itself. Recent news that the....More

Are Russian and Saudi Oil Behind the Crisis in Iraq?

A low-key meeting on June 3 between the foreign ministers of Russia and Saudi Arabia has many wondering if the recent jihadist advances deep into....More

June 11, 1998: The Day the World Changed Forever

Pundits, “experts”, and gurus thrive on telling us what the future will hold. They tell us that if we somehow collect better data- and....More

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