Andrew R. Thomas

Associate Professor of Marketing and International Business, University of Akron

Andrew R. Thomas, Ph.D., is Associate Professor of Marketing and International Business at the University of Akron and a bestselling business author, whose 15 books include, most recently, Soft Landing: Airline Industry Strategy, Service and Safety and The Final Journey of the Saturn V.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

Posts by Andrew R. Thomas

China and Japan Threaten War: Are You Ready?

"War is the father of all and king of all", Heraclitus observed. War has at its heart competition, which is the driver of ideas, inventions, commerce....More

The Dreamliner and Media Hype

Let's hope the media doesn't go nuts with the current glitches facing the Dreamliner....More

Enjoy the Fruits of Empire, for Now

The best advice is to tune out the circus and enjoy the benefits of empire, at least for a little while more…....More

For a Good Year, Turn Down Your Amygdala

We are biologically wired for bad news. Good 50,000 years ago. Not so today....More

A Christmas Message from Ancient Greece

The words of Pericles are still pertinent for us 2,500 years after they were spoken....More

Where Do the Smartest People Work?

One of my students, a soon-to-be MBA graduate, asked me a great question last week: “Where are the smartest people in America today?....More

The Myth of the Rust Belt's Decline

The Rust Belt, for all of its challenges, remains one of the richest places in the world....More

America's Great Dilemma

If you listen to the rhetoric from the candidates one regularly hears such hyperbolic phrases as “the most important election in a generation”; “the....More

Your Customers and "The 10% Rule"

In our book The Distribution Trap, Timothy Wilkinson and myself detailed what we call “The 10% Rule” Simply stated it is this: A company....More
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This would be valid if only colleagues could interact. I have seen many workplaces in large organizations where only management can interact. All infomation must flow through managers. To make it worse the work layout does not support interactions. ... If you want the benefits of co-location you have to have the right management structure and the right physical structure!!!

on Feb. 26, 2013
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