Andrew R. Thomas

Associate Professor of Marketing and International Business, University of Akron

Andrew R. Thomas, Ph.D., is Associate Professor of Marketing and International Business at the University of Akron and a bestselling business author, whose 15 books include, most recently, Soft Landing: Airline Industry Strategy, Service and Safety and The Final Journey of the Saturn V.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security, contributing editor at IndustryWeek, and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

Posts by Andrew R. Thomas

The Joy of Public Transport

For generations, compulsory military service in the Western World- at least for most males- produced a leveling effect.   It didn’t....More

Has Supply Chain Success Ruined Marketing?

Writing a new book is like going back to school. You’re always learning novel things; and, being challenged about what you think you know. Tim....More

The Sabotage of MH 370

Some contextual points regarding the now admitted sabotage of Malaysian Airways Flight 370:....More

Fracking, Ukraine, and Russia

Let’s start with this premise: Ukraine has always been a vital part of Russia’s existence. As Zbigniew Brzezinski wrote in 1998, “....More

What is Going On in Panama?

As a regular visitor to Panama, I've been "reporting" the past several years in this space on the progress surrounding the expansion of....More

Plans and a Punch in the Mouth

Planning and strategy make up so much of our lives. Yet....More

Air Travel in 2014

The airlines’ “Flying Cheap Strategy”, which now has us paying for seemingly everything, will continue to search out new revenue....More

The Great $50 Billion Marketing Misallocation

Research shows that inefficiency within channel incentive programs is staggering....More

Airport Security, Obamacare, and Largesse

Two recent events at airport security checkpoints in the U.S. reveal a serious lesson about public policy and government largesse. At LAX’s....More

Profits, Stock Price, and Food Stamps

It’s no wonder that many retailers today are very concerned about the cutbacks to the nation’s food stamp program that are now in....More

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