Coca-Cola Buys Stake in Britain's Innocent Drinks

Company makes 100% fruit smoothies and prides itself on its socially-responsible image.

Coca-Cola will take a $44 million minority stake in natural drinks maker Innocent to help it expand into Europe, Innocent said on April 6.

The British company, which makes 100% fruit smoothies and prides itself on its socially-responsible image, already operates in 13 European countries.

"Every promise that Innocent has made -- about making only natural healthy products, pioneering the use of better, socially and environmentally aware ingredients, packaging and production techniques, donating money to charity and having a point of view on the world -- will remain," said Innocent co-founder Richard Reed.

He added: "We chose Coca-Cola as an investor because as well as providing the funds which will allow us to increase our investment in the brand both in the UK and internationally, they can help us get our products out to more people in more places."

James Quincey, group business unit president for Coca-Cola Europe, said the firm was "delighted" to invest in Innocent, saying: "We have long admired their brand, their products and their unique approach to business."

Copyright Agence France-Presse, 2009

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish