Direct Words Needed

If 'leaders in industry' can't say what they mean and mean what they say, they will get caught in their own fuzzy language.

"A Yellow Light for Technology Behind the Wheel" [Dec. 2010] caught my eye because the notion that "complicated and expensive is better than simple and cheap" has overtaken just about everything and caution is needed. But in the article, the quote "success and continued company growth need to be carefully managed and aligned with technology processes that are focused on the customer" just slaps me upside the head.

What does that mean? Complicated and expensive words, so to speak, that obfuscate things. But there's more: The writer suggests that licensing will help fix things. Now you and I both know a license is just a piece of paper that shows you fooled a bureaucrat for a few minutes and gave them money. Or maybe it's you who was fooled.

But the point is, if "leaders in industry" can't say what they mean and mean what they say, they will get caught in their own fuzzy language, and licenses, that they believe "test" well. We need people with clear vision and direct words.

Jim Jenkins,
Owner/General Manager
WAGS Radio
Bishopville, S.C.

TAGS: Automation
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