Ford Sales Skid 12.2%

May 1, 2008
Customers shun big trucks

Ford Motor Co. said May 1 its U.S. sales slid 12.2% in April from a year earlier as customers moved away from fuel-hungry sport utility vehicles.

The number two U.S. automaker said it sold 220,727 vehicles in April.

Ford reported an 18.3% slide in its truck category sales including SUVs while passenger cars were down just one percent. Ford also noted a sharp decline in sales to rental fleets which typically show little or no profit.

"Higher gas prices are accelerating the industry-wide shift from trucks and traditional sport utility vehicles to cars and crossovers," the company said.

The company said it drew interest in its newer cars like the redesigned compact Focus sedan, which saw a 43.5% jump in sales.

Copyright Agence France-Presse, 2008

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!