Vladimir Gendelman, CEO of Company Folders
People are sometimes so focused on making their business presentation "correct" -- communicating all of the essential information -- that they forget to make it stand out. Chances are that you don't just want to inform your audience, you want to wow them -- to create a presentation that they're sure to remember.
The best business presentations come from more than just using the right words. It's about ensuring that every detail – from the environment to the physical materials – are truly memorable. The following tips are based on years of experience working with companies to raise the level of their presentations.
1. Distribute custom-printed handouts.
It's a good idea to give your audience a physical representation of your presentation—be it a pamphlet, brochure or flyer. Handouts can act as a lasting reminder of your message long after the presentation is over as well as make it easy and convenient for recipients to take your desired action.
This shouldn't be a word-for-word transcript of your oral speech, however; otherwise you're likely to see people looking down at their paper when they should be looking and listening to you. Instead, give your audience supplemental materials or simply an outline of your main bullet points.
Don't be afraid to think outside the box, especially when it comes to the shape of your paper materials. Plenty of people are used to receiving the standard rectangular handouts and leave-behinds. Try having your stock die-cut to match your brand; for example, a flyer in the shape of your company logo is likely to attract attention (and get passed around to others).
Don't expect your audience to carry around a stack of loose, easily-misplaced papers. If you have multiple printed materials, place them inside a presentation folder to create an organized and compact package of information.