Leadership and Strategy: Making Memorable Presentations

Driving up to LSI Industries's 160,000-square-foot facility in Houston, Texas, the scene is reminiscent of any industrial park -- sprawling, nondescript buildings and warehouses dot the roadway, in this case, Sommermeyer Street. 

But inside the two-story manufacturing plant, where Ohio-based LSI runs lighting, graphics and technology operations, is another picture and one that LSI hopes plays a role in making it memorable when hosting clients. 

See Also: Lean Manufacturing Leadership Best Practices

LSI has a showroom made for presentations. Like most conference rooms, it features a table, television screens and conferencing tools. But that's where the similarities end. 

LSI has life-size models of its products as they would appear in retail stores and at gas stations. The 5,000-square-foot room is -- strategically -- packed with scale models of the signs used at gas pumps owned by RUBIS Group and illuminated menu boards it makes for Coldstone Creamery, among others. Its showpiece is a faux elevator, which has been screen printed and displayed on one wall of the room. 

"Our customers are always impressed when they enter as it is a pleasant surprise after entering a typical industrial park property," says Patrick White, LSI account executive. 

Dubbed the 68th Floor, after the founding year of the Houston site's original company, Screen Graphics Inc., the room is designed to transport clients "to a place focused on image, demonstrating the fact that graphics can convey any feeling or mood if implemented correctly," according to Matt Pentifallo, LSI creative director. 

The idea has been so successful that LSI also has similar conference rooms in two of its other facilities -- in Cincinnati and North Canton, Ohio.