Ryan Clark is out to save the world.

"There has got to be a better way," says the COO of Union Gap, Wash.-based Liberty Bottleworks, provider of kitschy, high-quality aluminum drinking bottles for eco-conscious retailers, marketers and corporations.

"That was the starting point for the company: There must be a better way of doing this."

By "this," he means of course the whole drinking bottle business; he means breaking the world of its single-use, plastic bottle addiction.

And he's done well toward that goal, already shipping as many as 70,000 bottles a month just four years after setting up shop.

But Clark's mission at Liberty isn't just to make reusable bottles to save the world from plastics. It's to do so in a manner that is equally sustainable, equally progressive and equally, well, good.

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As he says, "We honestly believe that you can do well by being good. That was the whole impetus behind the company."

So he's not just making bottles at Liberty. He's making them out of recycled and recyclable materials. He's making them in a zero-waste facility that uses an impossibly small amount of energy, water and other resources. He's making a dynamic product, customizable and unique, produced by a staff actually in need of jobs—out-of-work machinists and artists, veterans and artisans. And, most importantly, he's doing it all in the U.S. at a price point that beats his mass-producing competition in China.

So, basically he's making a better world by finding a better way to do just about everything.

"We knew that if we were going to do this—and if we were going to make any money doing it—we were going to have to reinvent the manufacturing environment," he says. "We knew we were going to have to build a super state-of-the-art, very high tech manufacturing environment all on our own."

He also knew that for his state-of-the-art factory to perform, he would need a state-of-the art back-end ERP system powerful enough to track its waste and consumption, its costs and efficiencies, and each of its 20,000 or so product variations as the company scaled up to profitability.

In other words, to change the world, he needed an ERP system nimble enough for change.

And that meant going to the cloud.