Just as in the consumer sphere, IT purchasing is increasingly being driven by "green" issues (both cost and conservation). Respondents to a recent IT survey indicate:
52% are willing to pay 5% to 10% more for green products or services.
51% are willing to trade 5% to 10% of server performance for lower carbon emissions.
75% would choose a green vendor over a non-green vendor if the prices were the same.
55% have taken first steps with internal programs (i.e., recycling).
30% think green vendors will be a central part of their business strategy in five years.
Brad Kenney is the former Technology Editor of IndustryWeek and now serves as director of the mobile/social platforms practice at R/GA, a global marketing/advertising firm in New York City.