Generate leads for your retail partners. Sell Direct without Selling Directly
This white paper addresses one of the bigger challenges facing manufacturers today: the disruptive nature of the Internet, and its flow-on effect on established distribution relationships with retailers. A number of manufactures are trying to sell directly to consumers, resulting in cross-channel conflict that blunts both the manufacturer and retailer’s sales potential. Over the past years Wired has worked with manufacturers and retailers to conceive of a model that might bring out the best in both the manufacturer and the retailer, without the conflict. Connective Retailing is the result. It is a guided selling approach that brings retailers and manufacturers closer while ensuring a good outcome for the consumer.
Paper contributed by Wired Internet Group