Competitiveness

How many times have you heard- or said- something like, “Volume covers all sins”? Or, similarly, “If we could just produce and sell more, then so many of our problems would go away.” The relentless pursuit of big volume has been touted as THE way forward for so many manufacturers. It is wrapped-up in consultant-speak such as “achieving scale”, “maximizing efficiency”, “leveraging core competencies”, and the like....More