auto production growth in 2014 chart

Make Your Move: Driving Further Success

Don't focus on the mild weakness that we foresee later this year. Use this year to put in place processes and employees that will help you gain market share and profits in the years to come.

There is good news to celebrate as we begin the New Year. We at ITR Economics encourage businesses to plan on increasing activity in 2014, but we are also cautioning against linear projections. There are some headwinds.

At the moment, the Affordable Care Act is a huge unknown in terms of end costs to consumers in 2014. The early returns seem to suggest premiums and out-of-pocket expenses will rise for a good portion of American workers. Along with limited well-paying, full-time employment opportunities, the consumer will likely be squeezed in 2014.

On the bright side, the leading indicators, which measure broad swaths of the U.S. economy, are well-positioned in positive territory. Further expansion is expected through the first half of 2014. Consumer spending reflected in retail sales (deflated) ended 2013 in positive territory, and business-to-business activity, as measured by nondefense capital goods (excluding aircraft), is also positive as we begin the new year. Interest rates remain stimulative. Inflation is benign and banks are easing lending restrictions.

See Also: Global Manufacturing Economy Trends & Analysis

The strength in retail sales has been based around gains in home improvements, online sales and surging automobile sales. On an annual basis, U.S. light-vehicle sales are at 15.6 million units, a five-and-a-half year high and 8.4% higher than a year ago. However, the pace of sales has been slowing since the summer of 2013. We expect this slowing trend to continue through this year as consumer spending weakens. Annual sales at the Big Three automakers (Ford, Chrysler and GM) have grown to 7.0 million units, a 9.5% increase from last year. However, their share of the market has eroded. At the end of 2012, the Big Three accounted for 58% of U.S. light-vehicle sales. As 2013 came to an end, their share of total U.S. sales had fallen to 45%, as the foreign brands Honda (sales up 9.1%), Toyota (+8.4%) and Nissan (+8.3%) are taking a bigger piece of the pie.

Auto Production to Slow in 2014To match the rising sales, manufacturers have been producing vehicles at a pace not seen in over 10 years. Annual production is at 16.0 million units, 5.0% higher than last year, but the pace of growth has waned. Annual production will continue higher through the first half of 2014 before weakening in the second half of the year to around 15.6 million units.

Canada's annual light-vehicle production has fallen 3.9% in the last year. Although production is near pre-
recession peak levels, Canada has become a more expensive place to build vehicles, as the value of the Canadian dollar rises and energy costs remain high. Production in Canada accounted for 16.9% of production in North America in 2007, but has since decreased to 14.7%.

Globally, shifting cost structures have allowed companies to move production to the U.S. and Mexico and use those plants to serve foreign demand. Toyota will be exporting Camrys and minivans from Kentucky and Indiana to South Korea, and Honda has added shifts in Indiana and Ohio with the intention of doubling exports of U.S.-made vehicles.

Mexico Gains Auto Production

Mexico continues to attract auto assembly and parts manufacturing with its combination of low costs, free trade agreements and favorable Western Hemisphere location. Mexico's trade agreement with Brazil allows automakers to export vehicles to Brazil at a lower cost than plants in the United States or Europe. Japanese automotive companies are adding assembly-line capacity and expanding operations.
 

Stay up-to-date with economic news and trends on Alan Beaulieu's Make Your Move blog at iw.com/blog/make-your-move.

Don't focus on the mild weakness that we foresee later this year. Use this year to put in place processes and employees that will help you gain market share and profits in the years to come. Also, tune out Washington and the press. They will only distract you. Stay focused on what you do best.

Contributing Editor Alan Beaulieu is an economist and president of ITR (itreconomics.com). He is co-author, with his brother Brian, of "Make Your Move," a book on spotting business-cycle trends.

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