Motorcycle Demand Increasing

Nov. 28, 2005
Worldwide demand for motorcycles remains strong despite China's transition toward cars for its transportation needs, according to a report by the Cleveland-based Freedonia Group Inc. Global motorcycle demand is forecast to advance 4.9% annually through ...

Worldwide demand for motorcycles remains strong despite China's transition toward cars for its transportation needs, according to a report by the Cleveland-based Freedonia Group Inc.

Global motorcycle demand is forecast to advance 4.9% annually through 2009, down from a 6.8% annual increase from 1999 through 2004. In its World Motorcycles' study, the Freedonia Group cites fuel efficiency and continued restrictions on car use in developed markets as reasons for the continued growth.

But while the market for expensive high-powered motorcycles also are expected to remain strong, its aging U.S. and Western European customer base is raising concerns. Additionally, restrictions on motorcycle use in China's large metropolitan areas and some other Asian countries will likely cause a shift in demand away from urban areas to more rural markets, according to the report.

Although the Asian market dominates in terms of unit volume, most major manufacturers focus their marketing efforts on developed countries where revenues are higher.

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!