Editor's note: Learn strategies to move beyond doing business better to achieving breakthrough process improvement by attending the webinar "Everyday Innovation, Part 3: Achieve the Impossible Through Process Innovation" on Nov. 15. 

We all have learned the value of continuous improvement and appreciate the discipline of applying lean principles to map out existing processes and remove waste. But in some cases, companies stop too soon and fail to explore more innovative opportunities.

Some years ago, many retail stores were working on improving the customer experience of buying DVDs to watch movies at home. While they were perfecting this process, Blockbuster disrupted their business by eliminating the need to purchase the movies for one-time watching.

While Blockbuster was busy improving the customer experience associated with the availability of movie inventories at local stores and reducing the queue at checkout counters, Netflix disrupted the need for local stores by introducing the mail-in, no-late-fee approach to DVD rental.

Most process-improvement initiatives often are paralyzed by their inability to create next-generation solutions. As Albert Einstein said, "The significant problems we face today cannot be solved at the same level of thinking we were at when we created them."

While striving for perfection within your current process paradigm is necessary at times, at other times it's more important to destroy the very process you're trying to perfect.

How do we anticipate or even better exploit such opportunities ourselves? How do we make sure we are not so busy improving that we miss the opportunity to innovate?