Founded in 1882, Dow Jones & Co. Inc. publisher of The Wall Street Journal, is now broadening its portfolio with the recently acquired MarketWatch as well as its upcoming launch of a Saturday edition of the Wall Street Journal. MarketWatch, acquired last fall, is a leading provider of business news, financial information and analytical tools that operates two Web sites: MarketWatch.com and BigCharts.com. According to the company, these sites serve 8 million unique visitors per month. MarketWatch also operates the MarketWatch Information Services group, which licenses market news, data, investment analysis tools and other online applications to financial services firms, media companies, and corporations.
In an April 14 press release on first-quarter results, Peter R. Kann, CEO said, "We continue to battle a persistently difficult B2B print advertising climate particularly in the technology category. However, heading into the second quarter, we are cautiously optimistic that advertising trends will improve. Meantime, we will remain sharply focused on controlling costs, improving the quality of our products, integrating our acquisition of MarketWatch and launching Weekend Edition in September -- both of which are proceeding in line with our expectations."
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