Leaderboards, Rectangles, Skyscrapers, Half Page Ads
Rich Media Specifications for Web Ads

IndustryWeek supports most rich media formats. Your creative must conform to the IAB Rich Media Guidelines published at http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media. In addition:

  • Formats Accepted:  Flash, Unicast, Pointroll, Motif, Eyeblaster, Eyewonder, etc. Will accept others for testing.
  • Fall-Back:  ALL Rich Media ads must be accompanies by a standard GIF for use as a fall-back for non-rich media enabled browsers.
  • HTML Ad Specifications:  IndustryWeek utilizes JavaScript ad tags on its pages. HTML banners must be constructed to work within these tags. HTML banners may either call to the client's server for component images or the component images may be submitted along with the HTML code directly to IndustryWeek. All component images must conform to the file size restrictions (35 KB) and total combined file size of component images should not exceed the maximum specified files size (2 MB).

    In order for DART to track clicks on HTML banner with a 'form action' field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. IndustryWeek will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately. <HTML> and <BODY> tags are not required. If you need to use <BODY> for your formatting you should substitute <TABLE> tags instead.

  • Behavioral Rules:
    • Mutual expansion behavior is required; expandable creative may expand on user initiation (mouse-over), but requires mouse-off retraction.
    • Expandable creative enabled by mouse click may remain until mouse click close. Automatic play or pre-expand are not allowed.
    • Audio allowable only with user initiation (clicking), and must be able to be stopped by user interaction (clicking).
  • Flash Ads:  If submitting a Flash banner, you must supply both the compiled .swf file, the .fla file, and a backup GIF. IndustryWeek uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the .swf file is compiled. All Flash ads must have the clickTag variable coded into the .swf file. See http://www.industryweek.com/specs-clicktag for specific instructions.


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General Terms and Conditions
  • IndustryWeek reserves the right to reject creative that it deems, in its sole opinion, to be inappropriate. Copy may be edited for length and clarity.
  • For all ads with a frequency discount, a short rate will apply if an advertiser does not use the number of insertions upon which its billings are based.
  • Unless advertiser/agency instructs otherwise, IndustryWeek will continue to run creative that is already on file for a campaign for each of the campaign's placements. Of course, advertiser/agency is always free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
  • Bills Rendered: On or around the 29th of the month in which the placement runs.
  • Unless otherwise specified, all placements shall abide by the IAB/AAAA Terms and Conditions, version 2.0
  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
  • Liability: Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.
  • It is the advertiser's/agency's obligation to submit advertising materials in accordance with IndustryWeek's existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on IndustryWeek's website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the media purchased pursuant to IO.
  • When submitting e-mail copy, advertisers and agencies are advised that Microsoft Word is not an acceptable format for sending text, since it may insert automatic formatting that causes problems in mail servers. IndustryWeek is not liable for poor or improper display of any text that an advertiser or agency has prepared in Microsoft Word.
  • If advertiser chooses to use a third-party service to deliver ads, IndustryWeek will not be held responsible for any technical errors caused by said third-party server. In the event IndustryWeek discovers that a third-party ad server is causing an error, the campaign will be pulled from the IndustryWeek site. Notification will come from IndustryWeek to the addresses on the IO. Said contactees will be responsible for notifying IndustryWeek when the error is fixed, at which point IndustryWeek will restore the campaign within one business day. The total impressions will be prorated due to the downtime, but the full fee will be charged as if no downtime had occurred.