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    IndustryWeek Digital Advertising Production Specifications

    IndustryWeek Digital Advertising Production Specifications
    Leaderboards, Rectangles, Skyscrapers, Half Page AdsAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Dimensions:
    • Leaderboards: 728x90 pixels
    • Rectangles: 300x250 pixels
    • Skyscrapers: 160x600 pixels
    • Half page: 300x600 pixels
  • File Formats: GIF, JPEG, HTML, Flash, or other rich media accepted. If using rich media, see Rich Media Specifications below.
  • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
  • Initial File Size: 35 KB maximum
  • Maximum File Size: 2 MB maximum
  • URL: Please include a URL for your ad to link to.
    • Send materials to [email protected]Rich Media Specifications for Web Ads IndustryWeek supports most rich media formats. Your creative must conform to the IAB Rich Media Guidelines published at http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media. In addition:
  • Formats Accepted:  Flash, Unicast, Pointroll, Motif, Eyeblaster, Eyewonder, etc. Will accept others for testing.
     
    • Fall-Back:  ALL Rich Media ads must be accompanies by a standard GIF for use as a fall-back for non-rich media enabled browsers.HTML Ad Specifications:  IndustryWeek utilizes JavaScript ad tags on its pages. HTML banners must be constructed to work within these tags. HTML banners may either call to the client's server for component images or the component images may be submitted along with the HTML code directly to IndustryWeek. All component images must conform to the file size restrictions (35 KB) and total combined file size of component images should not exceed the maximum specified files size (2 MB). In order for DART to track clicks on HTML banner with a 'form action' field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOTform method=post. IndustryWeek will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately. and tags are not required. If you need to use for your formatting you should substitute tags instead.
  • Behavioral Rules:
    • Mutual expansion behavior is required; expandable creative may expand on user initiation (mouse-over), but requires mouse-off retraction.
    • Expandable creative enabled by mouse click may remain until mouse click close. Automatic play or pre-expand are not allowed.
    • Audio allowable only with user initiation (clicking), and must be able to be stopped by user interaction (clicking).
       
  • Flash Ads:  If submitting a Flash banner, you must supply both the compiled .swf file, the .fla file, and a backup GIF. IndustryWeek uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the .swf file is compiled. All Flash ads must have the clickTag variable coded into the .swf file. See http://www.industryweek.com/specs-clicktag for specific instructions.
    • Home page domination and page dominationIMPORTANT NOTE:  Due to the nature of page skins that require special implementation and testing, materials must be received a minimum of seven (7) business days prior to the scheduled run date.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Page skin
    • GIF or JPEG only.  Rich media is not accepted for this position.
    • 150x900 pixels, 35 KB max file size.
    • Note: You may submit two different 150x900 images – one for the left and the other for the right – or you can submit one 150x900 and we will use the same image on both sides.
    • Only one URL is permitted for the skin placement.
    • If using an animated GIF, please contact Steve Porter for further info.
    • After final approval is given, any changes or updates to creative materials will incur a $500 charge, due to the nature of the implementation for this unit.
  • Leaderboard
  • Rectangle
    • Send materials to [email protected]Category sponsorshipsAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Company name:
      As you'd like it to appear in the red header box
    • Company logo:
      88x31 pixels, GIF or JPG, 15 KB maximum file size
    • Body text:
      200 characters, including spaces.  Links are permitted -- please provide the URL(s) and the text you'd like to link.
  • If supplied text does not meet these specifications, IndustryWeek reserves the right to edit.
    • Send materials to [email protected]eNewslettersAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Headline -- 40 characters or less;
    • Body copy -- 75 words or less, including a link; and
    • Image/Photo -- 180x150px
  • If supplied text does not meet these specifications, IndustryWeek reserves the right to edit.
  • Unless otherwise specified, IndustryWeek will include a redirect URL to track clicks on your ad.
    • Send materials to [email protected]Sponsored White PapersAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Your white paper in Adobe Acrobat (PDF) format
    • Title of the white paper
    • A 40-60 word description of the white paper
    • Your company's URL
    • A contact e-mail address for reporting purposes
  • If supplied text does not meet these specifications, IndustryWeek reserves the right to edit.
  • White paper leads will be forwarded by e-mail to the address you specify.
  • Third-party tags are not permitted for white paper postings. All white papers must be hosted on the IW web server.
    • Send materials to [email protected]Text LinksAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Please submit all of the following:
    • Heading: up to 50 characters (including spaces)
    • Body copy: up to 200 characters (including spaces)
    • URL for click-throughs
  • Not permitted:
    • Writing entire words in all capital letters, or other excessive use of caps
    • Bold or italics
    • HTML tags or other formatting
  • If supplied text does not meet these specifications, IndustryWeek reserves the right to edit.
    • Send materials to [email protected]Mobile site sponsorshipAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Dimensions: 320x50 pixels
  • File Formats: GIF or JPEG.  Flash and other rich media is not recommended due to the limitations of mobile devices.
  • Animation, Looping: Animated GIFs are acceptable. No limits on looping.
  • File Size: 15 KB maximum
  • URL: Please include a URL for your ad to link to.
    • Send materials to [email protected]App sponsorshipAll materials must be submitted at least 2 business days in advance. If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.
  • Clicks on ads will be tracked, but there is no support for demographic tracking or clicks from ad server-hosted ads at this time.
  • Ad network or ad server ads are not permitted.
  • There are 3 different ad sizes with your sponsorship: small, medium and large. The small size is used for iPhone, iPad and Android versions; medium and large are only used for the iPad.
  • Please submit a version of your add in all of the following sizes:
    • Small Banner (iPhone/iPad/Android)
      • Dimensions: 320x50 pixels
      • File format: PNG
      • File size: 15 KB maximum
    • Medium Banner (iPad Portrait)
      • Dimensions: 728x90 pixels
      • File format: PNG
      • File size: 15 KB maximum
    • Large Banner (iPad Landscape)
      • Dimensions: 960x90 pixels
      • File format: PNG
      • File size: 15 KB maximum
  • URL: Please include a URL for your ad to link to.
    • Send materials to [email protected]General Terms and Conditions
    • IndustryWeek reserves the right to reject creative that it deems, in its sole opinion, to be inappropriate. Copy may be edited for length and clarity.
    • For all ads with a frequency discount, a short rate will apply if an advertiser does not use the number of insertions upon which its billings are based.
    • Unless advertiser/agency instructs otherwise, IndustryWeek will continue to run creative that is already on file for a campaign for each of the campaign's placements. Of course, advertiser/agency is always free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.
    • Bills Rendered: On or around the 29th of the month in which the placement runs.
    • Unless otherwise specified, all placements shall abide by the IAB/AAAA Terms and Conditions, version 2.0
    • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.
    • Liability: Publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.
    • It is the advertiser's/agency's obligation to submit advertising materials in accordance with IndustryWeek's existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on IndustryWeek's website at the time of the signing of the IO. If advertising materials are late, Advertiser is still responsible for the media purchased pursuant to IO.
    • When submitting e-mail copy, advertisers and agencies are advised that Microsoft Word is not an acceptable format for sending text, since it may insert automatic formatting that causes problems in mail servers. IndustryWeek is not liable for poor or improper display of any text that an advertiser or agency has prepared in Microsoft Word.
    • If advertiser chooses to use a third-party service to deliver ads, IndustryWeek will not be held responsible for any technical errors caused by said third-party server. In the event IndustryWeek discovers that a third-party ad server is causing an error, the campaign will be pulled from the IndustryWeek site. Notification will come from IndustryWeek to the addresses on the IO. Said contactees will be responsible for notifying IndustryWeek when the error is fixed, at which point IndustryWeek will restore the campaign within one business day. The total impressions will be prorated due to the downtime, but the full fee will be charged as if no downtime had occurred.