Top 100 PR Firms Grew 25%

Jan. 13, 2005
Fueled by continued expansion in the healthcare and technology sectors, the 100 largest public relations firms in the U.S. grew by an average of 25% in 1997. The growth also was due to bigger budgets from clients in the investor relations and public ...

Fueled by continued expansion in the healthcare and technology sectors, the 100 largest public relations firms in the U.S. grew by an average of 25% in 1997. The growth also was due to bigger budgets from clients in the investor relations and public affairs arenas, according to Inside PR, an industry newsletter. Burson-Marsteller, the public relations subsidiary of Young & Rubicam, kept the No. 1 position in the world, thanks to a year of close to 14% growth. Burson finished 1997 with fees of around $265 million. Hill & Knowlton finished in second place, with fees of close to $190 million. The industry's top 100 firms created more than 1,500 new jobs last year, growing their workforces by an average of 20%.

"This is clearly a boom time for public relations agencies, which are finally earning a place not only in the marketing mix but also at the corporate policy-making level," says Paul Holmes, editor of Inside PR.

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!