Toyota Motor Corp.
Toyota employees in Indiana work on the Highlander.
Toyota employees in Indiana work on the Highlander.
Toyota employees in Indiana work on the Highlander.
Toyota employees in Indiana work on the Highlander.
Toyota employees in Indiana work on the Highlander.

Toyota Says Trump Sent Message Carmaker 'Not Welcomed'

May 20, 2019
Japanese company criticizes national security threat finding.

Toyota Motor Corp. rebuked President Donald Trump’s declaration that imported cars threaten U.S. national security, signaling contentious talks are ahead for the White House and America’s key trading partners.

In an unusually strong-worded statement, Japan’s largest automaker said Trump’s proclamation Friday that the U.S. needs to defend itself against foreign cars and components “sends a message to Toyota that our investments are not welcomed, and the contributions from each of our employees across America are not valued.”

The company said it has spent more than $60 billion building operations in the country, including 10 manufacturing plants.

Trump earlier Friday agreed with the conclusions of his Commerce Department, which investigated imports of vehicles and auto parts and found they harm national security by having led to a declining market share for “American-owned” carmakers since the 1980s. The White House set a 180-day deadline for negotiating deals with Japan, the European Union and other major auto exporters.

Toyota said it remains hopeful that those talks can be resolved quickly, but warned that curbing imports would force U.S. consumers to pay more and be counterproductive for jobs and the economy. The company’s critique comes two months after its pledge to add $3 billion to a years-long U.S. investment plan.

Representatives for other automakers also registered concern about the Trump administration’s saber-rattling. The Alliance of Automobile Manufacturers, a trade group representing a dozen of the largest domestic and foreign carmakers with operations in the U.S., warned Friday that higher prices from tariffs could put 700,000 American jobs at risk.

“We are deeply concerned that the administration continues to consider imposing auto tariffs,” the lobby group said in a statement. “By boosting car prices across the board and driving up car repair and maintenance costs, tariffs are essentially a massive tax on consumers.”

The pushback by Toyota marks a break from years of attempting to work its way into Trump’s good graces.

Days after drawing criticism from the then-president elect in January 2017 for planning to build Corolla cars in Mexico, Toyota announced a $10 billion, five-year investment plan. In August of that year, the company said it would join with Mazda Motor Corp. in building a $1.6 billion factory in Alabama.

But all those efforts have done little to curb repeated threats by the White House to impose tariffs of as much as 25% on imported vehicles and auto parts.

“Our operations and employees contribute significantly to the American way of life, the U.S. economy and are not a national security threat,” the company said.

By Chester Dawson

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