Aston Martin to Sell Redesigned Toyota iQ in Europe

June 29, 2009
Vehicle to be called the 'Cygnet'

British luxury sports car maker Aston Martin plans to sell a redesigned version of Toyota Motor's iQ ultra-compact car in Europe, the two companies announced Monday.

Aston Martin, whose cars have been driven by royals and James Bond, said the vehicle, to be called the Cygnet, would be "a new luxury commuter concept."

"Much work is still required, but I am confident that this project could become reality in the not too distant future," Aston Martin chief executive Ulrich Bez said in a statement.

"This concept -- akin to an exclusive tender to a luxury yacht -- will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market."

Toyota, the world's largest automaker, will supply the vehicle to Aston Martin through its Belgium-based subsidiary Toyota Motor Europe NV/SA.

The Japanese maker said it would also introduce a new, sporty version of the four-seater iQ, as well as models aimed at women and young drivers.

Copyright Agence France-Presse, 2009

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!