L'Oreal Launches First Plant in Russia

For 2010 production capacity should be 120 million units, but will double next ye

Cosmetics giant L'Oreal on Sept. 23 launched its first Russian plant, which will produce hair products for key former Soviet Union markets in a region south of Moscow.

The plant will produce shampoos, conditioners and hair color for Russia, Georgia, Ukraine and Kazakhstan, said Pierre Haller, the company's industrial director in Russia.

Investment consisted of $26 million, he said at the opening event in an industrial park in Kaluga region southwest of Moscow.

"Production capacity is at 120 million units in 2010, a figure that will double next year," said L'Oreal Group's managing director of operations Jean-Philippe Blanpain.

L'Oreal's sales in Russia, its eighth largest market, amounted to 563 million euros in 2009. Its establishment in Kaluga follows in the footsteps of other companies like Volkswagen, PSA Peugeot Citroen, and Samsung.

Copyright Agence France-Presse, 2010

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