Wikipedia
Industryweek 10176 Kit Kat Wrapper Small
Industryweek 10176 Kit Kat Wrapper Small
Industryweek 10176 Kit Kat Wrapper Small
Industryweek 10176 Kit Kat Wrapper Small
Industryweek 10176 Kit Kat Wrapper Small

Nestle Can't Get a Break on Kit Kat Trademark

Jan. 20, 2016
The decision at the High Court in London came after rival Cadbury objected to Nestle's attempt to trademark the bar's shape.

LONDON—A British court ruled Wednesday that food giant Nestle cannot register the shape of one of its most famous chocolate bars, the Kit Kat, as a trademark.

Kit Kats are four thin fingers of wafer covered in chocolate which were originally created in Britain in 1935.

The decision at the High Court in London came after U.S.-owned rival food company Cadbury objected to Swiss firm Nestle's attempt to trademark the bar's shape.

Nestle said it planned to appeal against the ruling, which it said could open the door for Cadbury to produce a similar product.

"They couldn't call it Kit Kat but they could produce something in that shape," a company spokesman said.

"We believe that the shape deserves to be protected as a trademark in the UK and are disappointed that the court did not agree on this occasion."

A spokeswoman for Cadbury could not comment on whether it planned to produce a chocolate bar along the same lines.

Copyright Agence France-Presse, 2016

Popular Sponsored Recommendations

Empowering the Modern Workforce: The Power of Connected Worker Technologies

March 1, 2024
Explore real-world strategies to boost worker safety, collaboration, training, and productivity in manufacturing. Emphasizing Industry 4.0, we'll discuss digitalization and automation...

3 Best Practices to Create a Product-Centric Competitive Advantage with PRO.FILE PLM

Jan. 25, 2024
Gain insight on best practices and strategies you need to accelerate engineering change management and reduce time to market. Register now for your opportunity to accelerate your...

Transformative Capabilities for XaaS Models in Manufacturing

Feb. 14, 2024
The manufacturing sector is undergoing a pivotal shift toward "servitization," or enhancing product offerings with services and embracing a subscription model. This transition...

Shifting Your Business from Products to Service-Based Business Models: Generating Predictable Revenues

Oct. 27, 2023
Executive summary on a recent IndustryWeek-hosted webinar sponsored by SAP

Voice your opinion!

To join the conversation, and become an exclusive member of IndustryWeek, create an account today!