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Market Trends and Customer Needs

Online Training: Market Trends and Customer Needs

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New directions, new ideas and new ways to stand out are all inspired by insights. But where do you get insights from? How can you gather and translate information so it leads to breakthrough solutions for your team, your department and your business?

This 90-minute online training session will explore two critical sources of insights: market trends and customers. Emerging global trends happen rapidly, and it can be challenging to keep up. But being unaware can lead to missed opportunities. Similarly challenging is understanding customers' needs -- even the needs they can't necessarily tell you they have -- and addressing them in ways that create value for the business.

How can you keep up with trends and changing customer needs and expectations without spending big money on consultants every time?

Join BMGI Senior Client Partner Dana Ginn as she discusses a straightforward process to gather data and generate insights that you can ultimately take on yourself. Topics will include:

  • A best practice method for market trend insight
  • A best practice method for customer insight
  • Translating market trend and customer insights into innovation opportunities and initiatives

You will also see how applying these insight gathering methods translates to the bottom line. Using these best practice processes helps reduce the risk of pursuing an off-target strategy or delivering products or services that are just not that important to the customer.

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Who should attend

  • Presidents and COOs
  • CMOs and marketing directors
  • Vice presidents
  • Plant managers
  • Product development managers

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Included with all registrations

• A login for the live training course

• Downloadable slides for note-taking

• 1 year access to an on-demand version of the course

Continuing education credits

Each registration entitles you to receive continuing education credits through our partnership with the International Association for Continuing Education & Training (IACET).  During the training session, you'll receive instructions on how to claim your credits.

IACET continuing education credits are accepted by the American Society for Quality (ASQ) and hundreds of other organizations and companies.


Choose your registration type:

Individual -- for those who want to attend the training alone. $199.

Group* -- if you want to train multiple people at your location. $349.

* Rules for groups:
A "group" consists of multiple people within a single room at a single location, viewing the training session on a single screen.  If you want to train people in multiple locations, or if each person requires their own screen to view, they must register separately.


• A CD-ROM of the training course can be added to any registration for an additional $99.


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Dana Ginn
Senior Client Partner

Dana Ginn is an experienced leader with more than 20 years in deploying process improvement and innovation and leading strategic projects. She has worked with a diverse range of industries, including market research, financial services, manufacturing, healthcare, petrochemical, defense, engineering and education. She has mentored and provided oversight on hundreds of improvement and innovation projects, and she's coached and developed hundreds of senior executives, Master Black Belts and Black Belts globally.

Ginn has an MBA from the University of Chicago, Graduate School of Business, and a Bachelor's Degree in Mechanical Engineering from Kansas State University. She is also a certified Master Black Belt.

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Technical Details

This training session, presented in partnership with IndustryWeek, will be conducted using a slides-and-audio format. You will also have the ability to ask the instructor questions, and you can participate in polls the instructor pushes to the audience during the session.

After you complete your registration, you will receive a confirmation email with details for joining the training course, as well as your unique password. On the day of the training, use the instructions in this email to log in.

A few days after the live training session is over, you'll receive an email informing you that the on-demand version is available.

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