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Location Intelligence

Webinar: Speed Digital Transformation Success with Location Intelligence

An on-demand IndustryWeek-hosted webinar, sponsored by Esri

Date: This webinar is now available on-demand
Originally Broadcast:
Thursday, October 12, 2017, 2:00pm EDT (GMT -4, New York)
1 Hour
Event Type:
On-Demand Webinar

Register Today!


Digital Transformation is showing up everywhere.  White papers, conferences, board rooms and beyond.  And it isn’t just one thing but instead can influence almost every aspect of our businesses.  It’s not a technology or a process.  It can be applied in the single department or across the enterprise.

And as for leading manufacturers, they are not looking for one silver bullet for business transformation success, they are adopting innovative digital practices across their organizations that span a wide range of technology and process change.  One building block to digital transformation (DX) is location intelligence, a geospatial analytics capability that can be applied throughout the organization to enhance and speed the outcomes associated with DX.

Unfortunately, most organizations are failing to understand that they cannot respond to these new market opportunities operating “business as usual” and that the siloed data throughout their business units is hiding critical information that could yield insights into new business areas.  Location Intelligence enables a way for organizations to aggregate, analyze and visualize their enterprise data to uncover opportunities where DX can achieve the highest impact.

How are you using location to achieve your full digital transformation potential?

For the best DX outcomes, it’s critical to know what matters most everywhere in your business opportunity:

  • Where to build the best new markets and expand business
  • Where to derisk operations across the globe
  • Where to optimize performance
  • Where customers are most engaged

In this webinar, you will learn how location intelligence and spatial analytics provide a natural layer of collaboration with existing data systems to provide an unprecedented understanding of where to innovate your business models, fast.

Realize benefits across the business:

  • Introduce new businesses faster
  • Continuously improve business operations
  • Inspire and equip employees to take action faster
  • Reduce risks to ensure business continuity
  • Deliver more valuable customer outcomes

You’ll learn about industry pioneers, such as John Deere and BP Global, who continue to innovate their business models with GIS and geospatial insights.




Cindy Elliott, Global Market Strategy, Manufacturing, Esri

Cindy Elliott currently leads Esri’s commercial industry marketing team and acts as the go-to-market strategist for the manufacturing industry globally.

For more than fifteen years, Cindy Elliott has worked with global manufacturers and enterprise class technology companies to help influence customer-focused business transformation.  Prior to Esri, Cindy worked at PTC (Boston, MA) for seven years where she helped launch a new business segment for Connected Service. 

She has earned a Master’s of International Management degree from the Thunderbird Graduate School, in addition to completing the Program for Leadership Development at Harvard Business School. Cindy holds a Senior Visiting Industrial Fellow position at Aston Business School in Birmingham, UK and is an established thought leader in servitization and manufacturer’s advanced services.

In her role at Esri, Cindy helps to shape the role of geospatial analytics within manufacturing’s growth strategy related to new market analysis, supply chain, and services.


Technical details

This webinar will be conducted using a slides-and-audio format.  After you complete your registration, you will receive a confirmation email with details for joining the webinar.