Webinar: Propel Your Manufacturing Business with Omnichannel Digital Commerce

An on-demand IndustryWeek-hosted webinar, sponsored by Salesforce and CloudCraze

Date: This webinar is available on-demand.
Originally Broadcast: Tuesday, April 3, 2018 | 2:00 p.m. EDT (GMT -4, New York)
Duration: 1 Hour
Event Type: Live Webinar
Cost: Free  

Register Today!  


The B2B industry is being rocked by digital transformation. Business buyers demand more convenient, self-service purchase options; and large manufacturers, distributors and even Amazon Business are offering solutions to fill the void. Midmarket businesses must move quickly to launch their own digital commerce solution, and structure a program to evolve with customer needs and market dynamics, or risk losing out to competitors.

One manufacturer that has risen to the challenge is Belnick Inc. A midsize commercial online furniture retailer and wholesaler, Belnick recognized the need for a digital commerce solution that was more than a siloed channel for online transactions.  After considering several options, Belnick selected an omnichannel customer engagement solution built on Salesforce that enabled self-service business buying, supported its traditional sales and distribution channels, and provided a platform that can easily evolve and scale as the company grows.

Join our webinar for a conversation with a panel of thought leaders from Salesforce, CloudCraze, Forrester Research and Belnick on the opportunities and challenges of omnichannel digital commerce for manufacturers, and how manufacturers can seize opportunities in this area.

Learn how Belnick achieved some tremendous benefits such as:

  • Go-live after just 12 weeks of development
  • Improved business buyer engagement through a B2C-like online experience
  • Increased opportunity for cross-sell and upsell from a seamless integration with Salesforce CRM



Kate Leggett, Vice President, Principal Analyst Serving Application Development & Delivery Professionals, Forrester

Kate Leggett serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM. Kate has extensive industry experience, with more than 10 years of leadership at CRM and customer service software companies, where she held senior product marketing and product management roles. She is also a published author on customer service trends and best practices.

John Springer, Salesforce Implementation and Development Manager, Belnick 

John Springer helps manage a team of talented developers and Salesforce administrators utilizing a matrix approach to deliver projects, solutions and process re-engineering for our call centers, warehouse, marketing and sales teams.

Tony Kratovil, Manufacturing Industry Senior Director, Salesforce

Tony Kratovil is a leader in our Industries Team focused on Manufacturing and Automotive clients and the Salesforce solutions that support their transformational journeys.  He has over 25 years experience in enterprise software and consulting working with Fortune 500 companies in the Industrial Products, Automotive, and Diversified Industrials sectors.  

Andy Peebler, EVP Strategy, CloudCraze

Andy Peebler is the Executive Vice President, Strategy t for CloudCraze, the enterprise B2B commerce platform built natively on Salesforce. Prior to CloudCraze, Andy served in a variety of leadership roles including Chief Revenue Officer for ICF Olson, a digital agency, and Go-To-Market Lead for Digital Platforms at Accenture in North America. Andy has a long history of advising global companies on eCommerce business models and platforms.


Technical Details

This webinar will be conducted using a slides-and-audio format.  After you complete your registration, you will receive a confirmation email with details for joining the webinar.

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