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Webinar: Analytics-Based Sales: The New Era of B2B Growth

An on-demand IndustryWeek-hosted webinar, sponsored by Gallup

Date: This webinar is now available on-demand
Originally Broadcast: Thursday, June 15, 2017, 2:00pm EDT (GMT -4, New York)
Duration: 1 Hour
Event Type: On-Demand Webinar
Cost: Free

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B2B companies are facing times of change and uncertainty. Revenue is down, sales representatives are struggling to meet quotas and a shocking 71% of B2B customers are ready and willing to take their business elsewhere.

To survive these setbacks, B2B companies need an analytics-based sales strategy -- one that gets to the heart of customers' needs, predicts future market conditions and incorporates geostrategic factors. Market research is no longer enough; cutting-edge analytics are vital for encouraging growth and beating the competition.

Join Gallup expert Jeff Durr as he demystifies analytics and provides a roadmap for implementing an outcome-driving sales approach that revolves around analytics.

You will learn analytics best practices, practical insights and success stories, including how to:

  • build reliable customer intelligence
  • transition from market research to analytics insights
  • leverage better forecasting to mitigate uncertainty


Jeff Durr

Jeff Durr, a Partner at Gallup, is responsible for leading large and complex consulting engagements. Jeff has extensive experience in helping companies develop and execute performance improvement programs that drive both top- and bottom-line results. In addition to his work with clients, Jeff provides strategic leadership to Gallup's customer insights and analytics consulting business. Jeff received his bachelor's degree in management from Purdue University's Krannert School of Management and his master's degree in business administration from the University of Nebraska-Lincoln. Jeff lives in Atlanta with his family. He serves on the board of directors of the Krannert School Alumni Association and Junior Achievement of Georgia.

Technical details

This webinar will be conducted using a slides-and-audio format.  After you complete your registration, you will receive a confirmation email with details for joining the webinar. 

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