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Webinar: Digital Transformation is Bringing Disruptive Changes to Manufacturing Industry in the Twenty-First Century

An On-Demand IndustryWeek-hosted webinar, sponsored by Salesforce

Date: This webinar is available on-demand.
Originally Broadcast: August 20, 2019
Duration: 57 Minutes
Event Type: On-Demand Webinar
Cost: Free

Register Today! 


For the last century manufacturers were competing on price and delivery speed to the market. This competition became difficult as time went by and new products became increasingly more complex. The new era of the Fourth Industrial Revolution is disrupting almost every industry in every country. It brings enormous possibilities to manufacturers in the increase of revenue and capturing new frontiers that were unattainable before.

Manufacturers are now experiencing an undeniable shift from producing just products to “product-as-a-service” models that are capturing new demographics and geographies. Rather than selling products and relying on others to offer services, manufacturers can now offer value-added end-to-end solutions. In conjunction with their distributors and other technology vendors, they are able to customize offerings for individual customers and tremendously increase customer experience and affirm loyalty.

In this webinar you will learn about the benefits of digital transformation and how to:

  • Generate more revenue
  • Obtain better margins
  • Create attractive offers
  • Elevate “Customer First” experience
  • Create loyal customers and advocates

Manufacturing companies must begin thinking of themselves as digital-first technology companies. Now is a crucial time for companies within this industry to make decisions reframing technology to customer and employee-centric businesses.




Jajoo90.jpgAchyut Jajoo, Vice President and Chief Solutions Officer, Salesforce for Manufacturing

Achyut Jajoo is a global technology executive with 20+ years of software industry experience focused on developing new products and bringing them to market. Currently at Salesforce, Achyut leads a team focused on developing the industry product, solution, and GTM strategy for manufacturing industries. Previous roles have included stints at Oracle, Siebel, and in the automotive industry. Achyut has an MBA from University of Chicago’s Booth School of Business and a Masters in Mechanical Engineering from University of Toledo.

Marotta90.jpgEric Marotta, Director, Salesforce Industry Marketing

Eric Marotta is global product marketing executive leading Salesforce for Manufacturing.  His passion for customers, manufacturers and the software industry drives a unique intersection of story and solution. Prior to Salesforce, Eric has held several leadership roles in product management and marketing defining the strategy and delivery of eCommerce and configure, price, quote solutions with IBM Sterling Commerce and SAP Hybris. Prior to Salesforce he was lead product marketing and analyst relations for CloudCraze, a leading B2B Commerce solution that was acquired by Salesforce in 2018. Eric earned a BS in Finance from the University of Dayton and an MBA from The Ohio State University’s Fisher College of Business.


Technical Details

This webinar will be conducted using a slides-and-audio format.  After you complete your registration, you will receive a confirmation email with details for joining the webinar.

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