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Webinar: Going from Zero Prospects to 500,000 in 60 Minutes

An On-Demand IndustryWeek-hosted webinar, sponsored by The United Soybean Board

Date: This webinar is available on-demand.
Originally Broadcast: Thursday, June 20, 2019
Duration: 37 Minutes
Event Type: On-Demand Webinar
Cost: Free

Register Today! 


The industrial soybean revolution is going strong; half a million untapped buyers are ready to join in.

Over the last decade, companies such as Ford, Rust-Oleum and Goodyear have discovered the benefits of using soybean oil in their products. Today, soybean oil is a critical ingredient in more than a thousand industrial products, from tires and lubricants to flooring and epoxy. But the potential market for these products has only just begun to take shape. There remains one largely untapped source that is ready to buy: soybean farmers.

They are more than 500,000 strong. They want to support their industry. They want to support your company. The American soybean farmer has a history of purchasing products that use their product. They want to leverage their purchasing power to create a healthier market for soy — and now you can learn how to better reach them.

The United Soybean Board hosts this webinar on how to market to farmers. Attend, and you’ll receive insights from exhaustive research designed to market to this otherwise untapped audience. Some webinar attendees will even be able to participate in a media partnership with the United Soybean Board to promote their products directly to this audience. The opportunity is yours for the taking. The growth could be substantial. And the requirement is only your time.

Don’t miss out. Sign up today.




Krull90.jpgChris Krull, Ag/Rural Market Liaison

Chris has nearly seven years of experience working on USB communications and currently manages business-to-business integrated marketing efforts focused on driving adoption of soy ingredients in industrial products. In addition to agricultural communications, Chris brings experience in brand management, inbound and content marketing within the higher education industry. Chris has a bachelor’s degree in marketing and economics from the University of Missouri-Columbia and a master’s degree in strategic communication from Saint Louis University.

Sullentrup90.jpgErin Sullentrup, Farmer of Data & Insights

Erin creates brand and communications strategies for the United Soybean Board, while executing research to derive audience insights and ultimately reporting on a project’s success. Her strategy experience spans industries and includes five years of agricultural communications. Erin earned her bachelor’s degree in business with a concentration in marketing from Truman State University.

Wolf90.jpgLaura Wolf, Ag/Rural Tactician, Farmers Daughter

Laura has four years’ experience working on USB communications. She grew up on a mid-Missouri row crop farm, where her father still grows corn, soybeans and wheat and serves on the Missouri Soybean Association board. Laura leads farmer outreach for high oleic and Take Action, manages USB’s farmer-facing social media presence and contributes to content on everything from technology to interesterified oils. She holds a bachelor’s degree in agricultural communications from Missouri State University.

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Technical Details

This webinar will be conducted using a slides-and-audio format.  After you complete your registration, you will receive a confirmation email with details for joining the webinar.

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