Sales Design and Manufacturing Aligned: Digital Transformation Drives Growth

A IndustryWeek-hosted webinar sponsored by Zoovu

This webinar was originally broadcast on September 28, 2023.

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If, when you think about your sales force, you imagine men in suits knocking on office doors, armed with product catalogs and in-triplicate order forms, your operations may be in trouble. Customers want true partners—suppliers willing to solve specific needs with customizable products—not commodity SKUs in faded booklets, and the digital transformation forces revolutionizing industry mean your competitors can offer that kind of relationship.

Enabling sales sophistication demands collaboration across the entire organization from sales to product design to manufacturing to delivery. It isn’t easy, the but the results can be dramatic—lower cost of sales, improved customer satisfaction, better margins.

Join on September 28 at noon (ET) to hear from experts from Forrester and Zoovu discuss digitizing sales can tie into broader transformation initiatives.

Attendees will learn:

  • How to leverage AI and analytics to create hyper-personalized customer engagements instead of catalog-ordering opportunities
  • How generative AI can transform product data to better address customer needs
  • How to automate sales processes to reduce complexity, generate qualified leads, lower costs and minimize the risk of bad purchases

Sponsored by:


Lamees Butt | Senior Vice President – Global Alliances and Channels | Zoovu

As the Senior Vice President of Global Alliances and Channels at Zoovu, Lamees spearheads strategic technology partnerships and relationships. She has over 10 years of experience in shepherding digital transformation efforts and forging partnerships at companies like Mercedes-Benz UK, Salesforce, and Zoovu.

Butt’s passion for innovation in the digital space focuses on the belief that when technology is leveraged strategically its ability to create value for businesses and their customers is truly transformative. She is based out of London, UK.


Rick Bradberry | Principal Analyst | Forrester

Rick publishes B2B sales research and evaluates the talent, process, and technology practices of go-to-market executives. His research focuses on selling strategies, organizational design, customer expansion, sales productivity, and cross-functional revenue attainment. He advises leaders in chief revenue officer (CRO) and chief sales officer (CSO) positions on how to achieve growth and high performance while addressing the rapidly evolving preferences of buyers.

As a practitioner, Rick was an early adopter of using e-commerce for transactional B2B sales, combining client-facing teams into one integrated revenue organization, creating a revenue operations function, and replacing marketing and sales stages with workflows defined by buying behaviors.

Rick’s 25 years of experience span sales, marketing, client success, product management, and strategy. He has served as CRO and CMO of emerging growth software companies and as a member of leadership teams that completed a Nasdaq IPO and a private equity exit, valued at a combined $4.2 billion.

Previously, Rick held multinational leadership roles at Sabre, where he launched products throughout North America and Europe that were recognized by InformationWeek on its 20 Great Ideas To Steal list. He also held strategy and corporate development roles at CenterPoint Energy.

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