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New Product Development Checklist

May 30, 2023
The average ROI of rigorous new product development research is 1,500%. Learn how to conduct the research you need to ensure a successful NPD process.

New products can be highly profitable, but only if you’ve done the right research. This guide will help you stay on track with the new product development process (NPD) to create products that are well-received by the market. You will learn how to define key phases of NPD, the critical questions to answer at each phase and understand the right research approach to gain meaningful insights and create successful products. 

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