Change Management

What it’s like to build a burgeoning Ukrainian startup with the constraints of conflict

History has taught us that companies that move quickly on price tend to better maintain profitability.

For smaller companies, a simpler business structure limits ownerships' ability to test executives with different products, production or market-facing challenges.

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; it’s reckless.