“The industry thought Sergio was a mad man when he did that, and now he looks like a genius. He paved the way for everyone. Now, with the Detroit brands, virtually every car is under review.”
The lingering problems — from a business GE long ago left behind — underscore the high hurdles facing CEO John Flannery as he seeks to overcome flagging demand for the company’s gas turbines, oilfield equipment and locomotives.
"It's a huge challenge for everyone," said Daimler CEO Dieter Zetsche.
“Auto companies need to quickly separate the stuff that will be swallowed by commodity from the brand stuff,” the Fiat Chrysler Automobiles NV CEO said.