Last winter’s buzz around artificial intelligence in general and ChatGPT in particular—the latter hitting 100 million active users in just two months—feels in some respects like a long time ago already. Those heady, holy-cow days have largely given way to the realization that truly making AI work for business will take a lot of money–Goldman Sachs analysts say $200 billion per year by 2025—as well as a lot of time and work.

There are already very impactful things being done—on offshore oil-and-gas platforms and at big bakeries, just to name a few. And what hasn’t changed about AI is its potential to lift productivity growth: McKinsey’s forecast of increases between 0.1% and 0.6% annually through 2040 is on the conservative side of the spectrum of estimates.

Below is a small sample of some AI-in-action stories various Endeavor brands have published of late—as well as two pieces taking big-picture looks at how we can (and ought to) interact with machines. May they aid you on your AI trek.

— Geert De Lombaerde