Fracking in Europe

I am wrapping up a month-long journey across the Old World and have spoken with many public officials, business leaders, and others about America’s unfolding energy revolution.

Although what follows are broad generalities, the adage, “when we speak in generalities, we are generally accurate” should be applied.

First, the Europeans that I met with were unanimous in their awe of the ability of the U.S. to take full advantage of this opportunity.

Europe sees shale gas and petrol as a game changer, but one in which the U.S. will dominate and benefit the most.

In this case, like many others, America’s flexible and dynamic business climate dwarfs Europe’s more static and lethargic one.

This does not mean that Europeans are throwing in the towel.

The rise of the Russian / German alliance – rooted around energy- has many at unease.

Across the continent, especially in the East, international energy firms are trying to make inroads.

Exxon and Chevron, for example, are preparing to ramp up in Romania and off the coast in the Black Sea.

Still, environmental concerns carry the day.

Fears about the potential environmental costs of fracking- many of them irrational- seem to be clouding the judgment of policy makers.

As a result, despite the prospects, the overall look in Europe is a dim bulb.

In the short term- at least- it appears America will pull away even further as the biggest global economic development of recent decades continues to evolve.

About the Author

Andrew R. Thomas Blog | Associate Professor of Marketing and International Business

Andrew R. Thomas, Ph.D., is associate professor of marketing and international business at the University of Akron; and, a member of the core faculty at the International School of Management in Paris, France.

He is a bestselling business author/editor, whose 23 books include, most recently, American Shale Energy and the Global Economy: Business and Geopolitical Implications of the Fracking Revolution, The Customer Trap: How to Avoid the Biggest Mistake in Business, Global Supply Chain Security, The Final Journey of the Saturn V, and Soft Landing: Airline Industry Strategy, Service and Safety.

His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Marketing Book of 2010. Another work, Direct Marketing in Action, was a finalist for the same award in 2008.

Andrew is founding editor-in-chief of the Journal of Transportation Security and a regularly featured analyst for media outlets around the world.

He has traveled to and conducted business in 120 countries on all seven continents.

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