Unlocking Expertise: Elevating Workforce Training with Eye Tracking

Losing your most experienced employee to retirement can be daunting, but with eye tracking technology, you can capture their expertise and pass it on to new hires. See how this innovative approach can transform your training methods and bridge the gap between seasoned professionals and newcomers.

This webinar was originally broadcast on May 21, 2024. 

Now Available On Demand! 

Duration: 1 hour

Sponsor: Tobii

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Your most experienced employee heads home for a well-deserved retirement, taking 40 years of process knowledge and techniques with them. How do you replace that expert with a new hire, only a few years out of school who hasn’t experienced decades of trial and error?

It’s all in the eyes. Knowing what those seasoned experts look at when they approach a task is a better indicator of how they approach their work than asking them to describe their processes. Many times, those process experts don’t even realize how many factors they consider when setting up a job or troubleshooting an error. Enter eye tracking technology. It’s not really mind reading, but by capturing what people focus on when they’re performing a task, you can reveal their thought processes and uncover tricks and practices that cannot be observed via traditional training methods.

With eye tracking, you can dive deep into the hidden skills and techniques that make top performers excel and significantly reduce training time. Through video outputs and real-time replays, you'll witness firsthand how expert performers train alongside novices, with every gaze and attention to detail captured for maximum learning impact. Plus, you’ll see how to create captivating training videos that bridge the gap between theory and practice, making learning fun, memorable, and immersive.

Key takeaways will include:

  • Reveal the secrets of expert performers through eye tracking insights
  • Transform training materials into engaging professional videos
  • Empower junior employees to learn directly from the best in the business
  • Gain feedback and improvement strategies for accelerated skill development



Keith Bartels

Director of Strategy | Tobii North America

Keith Bartels is the Director of Strategy for Tobii North America. He has over 10 years of experience within eye tracking across a range of different commercial fields. His expertise is in wearable eye tracking, focusing on mobile device UX, shopper research, and training and assessment within manufacturing environments.

Jason Robertson

New Product Specialist | Tomita USA Inc. 

Jason Robertson brings over three decades of experience in the Japanese automotive industry, progressing from a factory worker to roles in quality control and production management. Since transitioning to MRO sales with Tomita in 2012, he is now leading new product initiatives and serving as Assistant Manager at the company's headquarters.


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