Optimizing Manufacturing Sales and Orders – Driving Out Costs

Join this webinar and gain insights from manufacturers on addressing operational challenges and driving growth. Discover key takeaways on optimizing processes, leveraging automation, and transforming customer operations for sustainable growth.

May 22, 2024

12:00 PM ET / 11:00 AM CT / 9:00 AM PT / 5:00 PM GMT

Duration: 1 hour

Sponsor: ServiceNow®

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In the midst of digital transformation initiatives, many manufacturing projects fall short of their promised growth and profitability. And the sales, support and servicing functions are no different.

Join us as we delve into recent research conducted by IndustryWeek and ServiceNow®, revealing the hidden costs of inefficiencies plaguing subscription sales, order processing, and dealer and channel interactions. Gain firsthand insights from manufacturers and how they are addressing operational challenges and setting the stage for growth and innovation.

Key Takeaways

  • Understand the financial repercussions of disjointed systems and the challenge that poses with rolling out new services and subscriptions  
  • Explore how automation can optimize sales and order processes, enhancing efficiency and driving tangible results
  • Seize the opportunity to transform your approach to customer operations, unlocking new pathways to success in the manufacturing landscape

Don't miss this chance to kickstart your manufacturing transformation journey. Register now to start a path toward seamless customer operations and sustainable growth.


Brent Robertson | Co-Founder | Fathom

As co-founder of Fathom, Brent champions an approach to executive coaching, strategic planning, leadership development, succession, and transformation that prioritizes people and relationships. He is committed to creating a world where people can bring their full selves to everything they do, and he is particularly inspired by the Advanced Manufacturing, Architecture, Engineering and Construction industries and the organizations that support them.

Allen Hackman | AVP - Manufacturing | ServiceNow®

Allen Hackman is the Area Vice President of the Manufacturing Industry at ServiceNow. Allen has over twenty years of experience helping organizations transform and digitize their operations. In addition, Allen has developed and executed IT strategies to align IT with business strategies in order to generate maximum value from technology investments.

Rohit Batra | General Manager - Manufacturing and TMT (Telecom, Media, Technology) | ServiceNow®

Rohit leads the Manufacturing, Tech, Telecom and Media business for ServiceNow. He leads the team for defining the product and solution strategy and roadmap for TMT pertaining to domains such as service management, order management and customer experience for ServiceNow customers. Rohit also sits in the Technical Advisory Board of MEF helping drive standards for Telecommunication companies.

Prior to ServiceNow, Rohit ran the solutions and product strategy teams at various organizations including Salesforce, Amdocs, Oracle and Comverse. He has over 20 years of experience in TMT industry across Customer Experience and Service Management domain running delivery, solutions, and product management functions. Rohit also ran several industry standard initiatives including leading the Customer Experience Lifecycle and Omni-channel best practices for TM Forum.


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